N Brown shares surge on revised strategy, despite FY loss

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Shares in N Brown Group jumped by almost 18% this morning (2 May) despite the online, catalogue and stores retailer booking a statutory loss for the full year. The results, the first under new CEO Steve Johnson, came alongside a revised 'customer-centric' strategy, set around a UK focus, better products, smarter use of data to enhance fit, and an overhaul of its brand categories which will see the group move away from its 'Power Brands' description to simply 'womenswear' and 'menswear'.