From Field to Shelf - Should the denim industry worry about knitwear?

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Anecdotal evidence suggests consumer demand for mass-market jeans has plummeted during the Covid pandemic. In contrast, demand for knitwear - including cotton T-shirts, knitted shirts and sweatpants - has increased as comfort becomes king. Robert Antoshak, managing director of Olah Inc, crunches the numbers to find out more.