Focus on direct-to-consumer ticks the boxes for Nike

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Nike's fortunes have been lifted by growth in Greater China as sales in the region in Q3 FY2020/21 rose by 51.3%, though the comparative period last year was impacted by Covid-19 store closures. Revenue in North America, however, fell by 10.4% as it faced major supply chain issues and continued to suffer from weakened consumer confidence.